The relative income hypothesis - Relative income hypothesis states that the satisfaction (or utility) an individual derives from a given consumption level depends on its relative magnitude in the society (e.g., relative to the average consumption) rather than its absolute level.
Money gives you the power to own things, certain things and have access to certain things. But if you have no desire to own fancy shit, the former no longer matters. In a sense you have stripped the power of money. The things that people maim, kill, lie, cheat and steal to obtain. They obsess about it. Do anything for it. This super powerful encompassing thing that exists in society as the primary motivation of so many people, can be reduced to nothing by a single individual. That is power.
Reading for the day: the story of Diogenes and Alexander.
Reference: http://home.ku.edu.tr/~lkockesen/research/rel_inc_hyp.pdf - Absolute Income, Relative Income, Income Inequality and. Mortality. Ulf-G. Gerdtham and Magnus Johannesson. Abstract.